6 popular tools for making reels
When we open Instagram, the first thing we often see is an Instagram Reel. We can scroll through our reels page for hours before we realize how long we’ve been there. Reels offer a quick and easy way to expand our reach as short video content becomes increasingly engaging and important. With the growing popularity of reels, it is more important than ever to use the right tools to create engaging and high-quality content. This content should look professional and convey your message in the right way, but we also don’t want to spend too much time creating a reel, so it should remain simple.
Influencers
Influencers. They are totally “hot” these days. If you ask young horse girls what they want to be later on, you will now increasingly get the answer “an influencer.” Where before Anky was a great role model and riding at Olympic level was the end goal for many, we see that this has completely shifted. Today’s idols are often riders who excel not necessarily with their sporting achievements, but rather by sharing their – sometimes very ordinary – lives. And very successfully, too. Are you already using influencers in your marketing strategy?
Engagement on social media
Engagement, you’ve probably heard of it. If you do a lot of social media, as we do, this is a very important metric and goal of social media strategy. Engagement is the total number of likes and comments on a post. Do you ever look at your engagement rate? And how do you score compared to this average? And curious how to boost that engagement rate on your channels a bit? Then read on…
